Acquisition, migration and operation share the same company context.
Concept case · Energy SaaS
FluxoLivre: making the free energy market actionable
A product concept that connects assisted migration, real-time telemetry, contracts and predictive intelligence in one operating system for Brazilian energy consumers.
01
Context
Moving to Brazil's free energy market can reduce costs, but the experience is fragmented across bills, consultants, regulatory steps, contracts and monitoring tools.
The market usually presents migration as the finish line. Operationally, however, it is only the beginning.
02
The Challenge
The challenge was to make a regulated and unfamiliar decision understandable without simplifying away its consequences.
How might migration become the first chapter of a clear, measurable energy-management journey?
03
My Role
I framed the product thesis and designed the end-to-end experience.
- Mapped the lifecycle from eligibility diagnosis to continuous energy operation
- Defined the information architecture for bills, contracts, migration tasks and telemetry
- Designed decision support, alerts and the contextual energy copilot
- Built and refined the functional high-fidelity prototype in Google AI Studio
04
Product thesis
Migration is not the product's conclusion. It is the onboarding into a continuous energy operating system.
Telemetry is paired with financial consequence and a recommended next action.
Complex market language is translated without hiding assumptions or responsibility.
Diagnose
Read bills and establish eligibility and baseline.
Model
Compare captive and free-market scenarios.
Migrate
Coordinate documents, signatures and regulatory steps.
Operate
Monitor demand, contracts, invoices and anomalies.
05
The Process
a.Connecting promise and operation
The public experience does more than estimate savings.
The landing page connects economic value to the product's continuous operating model.
b.Making migration manageable
The migration assistant breaks a regulated process into five visible stages.
Documents, responsibilities and validation states remain visible throughout the transition.
c.Designing the post-migration cockpit
Savings, contracted demand, live consumption and exceptions share one operational status.
Demonstration data shows how technical signals become operational priorities.
d.From alert to recommended action
An alert only earns attention when it explains what changed, its possible financial consequence and what the user can do next.
Design decision
Explain the signal, consequence and next move.
Peak demand242 / 250 kW
Available margin8 kW
Preventive action
Review the next production window before 18:00.
W2
Design decisions
The following examples connect the design decisions to their supporting exploration. Original prompts are available on demand.
Product decision
The response helped expose the gap between migration and operation.
View prompt
Act as a product strategist specialized in Brazil's free energy market. Structure an end-to-end journey from eligibility to continuous operation.
Product decision
The copilot was positioned as an interpreter and navigator.
View prompt
Act as an energy-management copilot. Use only supplied company, contract and telemetry context; explain the signal, consequence and next safe action.
AI accelerated exploration and explanation. Market rules, calculations and high-risk decisions still require verified sources and human validation.
↳
AI support
I used ChatGPT to explore scenarios and Google AI Studio for functional prototyping. I defined migration as onboarding and prioritized the signals and next actions. The concept uses demonstration data and has no measured production outcomes.
07
Outcome & Next Validation
The result is a functional product concept that connects the commercial promise to the operational experience.
01
Migration reframed as onboarding into continuous management
02
Bills, contracts, tasks and telemetry connected in one lifecycle
03
Alerts designed around consequence and next action
04
Next: validate comprehension and alert thresholds with real operators
08
Learnings
The strongest decision was to treat the product as a lifecycle rather than a conversion funnel.
Functional prototype
Open FluxoLivre ↗Explore the complete migration-to-operation story.
Move from the value proposition to telemetry, assisted migration and the contextual energy copilot.