ROLPHO DESIGN I'm a Senior Product Designer with 15+ years of experience designing digital products across energy, fintech, health, e-commerce and automotive. I combine product strategy, UX research and interface design to turn complex challenges into simple, meaningful experiences that work for both people and businesses.
Redesigning a complex, regulated B2B ecosystem. Unifying journeys, interfaces and language across multiple products to bring clarity to technical workflows.
From spreadsheets to a connected operation. An integrated experience to turn manual campground management into a simple, predictable and profitable workflow.
End-to-end e-commerce experience for a specialty coffee subscription. Simplifying the purchase journey while balancing customer needs and business goals.
I believe great product design sits at the intersection of user needs, business goals and technology. My process combines research, strategy, interaction design and visual craft to turn ambiguity into clear, useful experiences.
Research, discovery and deeply understanding the problem before any sketch.
Aligning user needs, business objectives and product strategy into a clear direction.
Exploring concepts, flows, interactions and interfaces with intent and craft.
Testing, learning, iterating and measuring impact with real users and real data.
Over 15 years working across agencies and product teams — from regulated energy markets to fintech, health, e-commerce and automotive — helping teams transform complex business challenges into digital experiences that are easier to understand, use and scale.
I'm most at home in ambiguous, cross-functional problems where design can create clarity. I care about craft, but I care more about outcomes. My background includes MBAs in Service Design (CX, UX, CS) and AI-driven UX, which informs how I approach strategic product work.
He has a rare ability to take complex problems, bring clarity to them and turn them into experiences that feel incredibly simple.
Let's talk about how design can turn it into a better product experience.
r.augusto@gmail.comI respond within 48 hours. If it looks like a fit, we'll schedule a short intro call.